Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Sporting events are organised in each partner country

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Initiatives

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Collection of initiatives aiming at promoting:

  • awareness of importance of sport at school level
  • social inclusion and prevent early school leaving
  • an ethical approach to sport
  • all types of sports at school level

Back to the Initiatives List

Title of the initiative:
NoWeMove
Web site of the initiative:
http://www.nowwemove.com/
Date of the Event:
Ongoing
Country:
Belgium, Bulgaria, Finland, France, Italy, Poland, Romania, United Kingdom
City:
NA
Sport:
Acrobatic gymnastics, Archery, Athletics, Badminton, Baseball, Basket, Bike & run, Boules, Climbing, Cricket, Cycling, Dancing, Fencing, Football, Futsal, Golf, Gymnastics, Hockey, Horse riding, Ice skating, Martial Art, Motor Sports, Multi sports, Orienteering, Roller skating, Rowing, Rugby, Shooting, Squash, Swimming, Table tennis, Tchoukball, Tennis, Trekking, Volleyball, Winter Sports
Aims:
promotion of all types of sports
promotion of an ethical approach to sport
promotion of awareness of importance of sport at school level
promotion of social inclusion and prevention of early school leaving through sport
Description of the initiatives:
For years, organisations, politicians and doctors have been pointing the finger at people, using guilt and fear to get them up off the couch.
We know that Europe faces a challenge in overcoming the threat of physical inactivity. But our approach is simply to invite everyone to "find the move that moves you" and rediscover the joy of being active.

So to get Europe moving, we started the NowWeMOVE campaign in 2012.

The NowWeMOVE campaign is open for all individuals and organisations from all sectors to join in and promote an ambitious and clear vision:

"TO GET 100 MILLION MORE EUROPEANS ACTIVE IN SPORT OR PHYSICAL ACTIVITY BY 2020."

We believe that change starts at the grassroots level.
That is why we developed the campaign from the bottom-up, relying on people who love to move and who want to share that joy with others. They are from sports organisations, from hospitals, from companies, from municipalities, from schools – even from prisons!

We named them MOVE Agents and gave them the tools and training to set up and shape their own event, group or team to get their community moving.

We then gathered this energy from the grassroots and dedicated a whole week to physical activity: MOVE Week, a pan-European celebration of the joy of moving. The first MOVE Week started in 2012, with more than two hundred and fifty events in 23 countries. A very good start!
Supporting Documents:


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This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.