Lifelong Learning Programme

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Initiatives

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Collection of initiatives aiming at promoting:

  • awareness of importance of sport at school level
  • social inclusion and prevent early school leaving
  • an ethical approach to sport
  • all types of sports at school level

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Title of the initiative:
Danone Teens Cup Turkey
Web site of the initiative:
Date of the Event:
14-18 April 2014
Country:
Turkey
City:
Antalya
Sport:
Football
Aims:
promotion of an ethical approach to sport
promotion of awareness of importance of sport at school level
promotion of social inclusion and prevention of early school leaving through sport
Description of the initiatives:
Following the 1998 FIFA World Cup in France, Danone decided to create an international football tournament: The Danone Nations Cup.
It is the world’s biggest football tournament for children between the ages of 10 and 12, (U12s category). One of the main values is fair play; therefore this competition helps to instill in these young players what are respect and dignity in victory as in defeat.
Every year since 2000, around 2.5 million children take part in local, regional and then national Danone Nations Cup competitions, before the winners fly off to compete in the World Final. In each of the 32 participating countries, Danone’s subsidiaries organize their national tournaments in partnership with the local Sports Federations and/or State Education and Sports Ministries.
Over 34,000 schools and 11,000 clubs from all around the world are involved.
Danone Nations Cup World Final was in France (Paris or Lyon) until 2009. The World Finals of the 10th and 11th editions took place at the Orlando Stadium in Johannesburg, South Africa: the same year as the FIFA Football World Cup. The Santiago Bernabéu Stadium in Madrid in 2011 and the National Stadium in Warsaw in 2012 also hosted the competition. For the 14th edition, the thirty - two winning national teams headed to the legendary Wembley Stadium in London.
In 2014, the Danone Nations Cup World Final took place in Brazil.
For ten years, the tournament has been fortunate enough to have Zinédine Zidane as its international ambassador and to benefit from his commitment to high quality football and fair play.
The Danone Nations Cup has 18 renowned ambassadors worldwide!
For them, this competition is an exceptional event that offers a unique opportunity to live out young players dream. They have chosen to use their public profile and image to support local social projects in partnership with the local tournaments.
Over the years, this competition has established itself as a highly respected event with FIFA endorsement. It now enjoys a solid reputation within the world of professional football and partner organizations.

And in Turkey Danone-Ministry of Education-Ministry of Youth and Sport are organizing a teens football tournament each year and 225 footballers from 16 football teams are attending this competition.
Iniziative in national language
Supporting Documents:


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This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.