
Title of the initiative:
MoveWeek

Web site of the initiative:

Date of the Event:
Annually. For 2015 - Septemeber

Country:
Belgium, Bulgaria, Finland, France, Italy, Poland, Romania, Turkey, United Kingdom

City:
NA

Sport:
Archery, Athletics, Badminton, Basket, Climbing, Cricket, Fencing, Football, Gymnastics, Multi sports, Roller skating, Tennis, Trekking, Volleyball

Aims:
promotion of all types of sports
promotion of an ethical approach to sport
promotion of awareness of importance of sport at school level
promotion of social inclusion and prevention of early school leaving through sport

Description of the initiatives:
MOVE Week is an annual Europe-wide event and an integral part of the NowWeMOVE campaign. This year, MOVE Week will take place in September. The objective of MOVE Week is to promote the benefits of being active and participating regularly in sport and physical activity throughout Europe. A wide range of promoters of physical activity (who we call MOVE Agents) coordinate events, including existing and new physical activities, for MOVE Week. MOVE Week and the NowWeMOVE campaign are being coordinated centrally by the International Sport and Culture Association (ISCA) in collaboration with the European Cyclists’ Federation (ECF). MOVE Week is financially supported by the European Union.
MOVE Week is an open platform for anyone with an interest in being active or getting people active. During MOVE Week, hundreds of events will take place simultaneously across Europe in a week-long festival of sport and physical activity. They can include open door or “try-it” events at local clubs, walking events, fun runs, bike tours, street sport events, school sports events, company activities, activities organised for hard-to-reach groups – the possibilities are only limited to our imaginations! The size of the event can also vary – from small events organised by local groups, to bigger community events, to large-scale city events. MOVE Week is about having fun and finding your MOVE. As long as the event gets people active then it is eligible to be part of MOVE Week.
It takes a collaborative effort from MOVE Week’s two leading organisations (ISCA and ECF), their partner and supporting organisations, one central MOVE Week Coordinator, several National Coordinators, and hundreds of MOVE Agents. ISCA, ECF, their partners and coordinators provide the platform, tools and instructions to inspire people to organise the events. The organisers, MOVE Agents, are the ones who plan, promote and stage the events. MOVE Agents are the stars of MOVE Week. They make MOVE Week happen. A MOVE Agent can be a grassroots sport organisation, club, school, university, voluntary group, company, municipality/city or individual who organises a sport and physical activity event for MOVE Week. It is the MOVE Agent’s job to choose their event type and location, register it on the portal at moveweek.eu, gather the team they need to implement it, promote it in their communities and oversee it when it unfolds on the day(s). A MOVE Agent is a voluntary position, but ISCA and the National Coordinators in each country can give them advice on how to seek funding and support for their events. Toolkits, posters, flyers, banners and other promotional materials are also available to help MOVE Agents plan, gather support for, promote and stage their events.

Supporting Documents: